About Us

Swanfu Trading Pte Ltd relies on 50 years of industry experience to bring you the best in home and commercial-grade kitchen appliances. Whether you’re looking for kitchen appliances for your home or business, we possess the capability and products to fit any requirement and budget.

First founded in 1966 as Hiap Huat Trading Co. selling Liquefied Petroleum Gas, we quickly grew to become a market leader in the industry. In 1968, we expanded our product offering to include a wide range of kitchen and household appliances such as refrigerators and washing machines to stay competitive in the market.

Subsequently in 1988, we ceased operations at Hiap Huat Trading Co. and started Swanfu Trading Pte Ltd to focus our business in the kitchen appliances industry. From importing single and double burner gas cookers, we now manufacture and distribute over 25 types of products including built-in hobs, chimney & cooker hoods, table-top cookers, water boilers, and deep fryers.

We are proud to be able to manufacture our own line of kitchen appliances under our in-house brands IZOLA and CROWN, backed with the principles of high quality, innovation and safety in mind. Over the years, we’ve consistently provided timely and exceptional service to our clients and customers. Today, more than 200 authorized dealers distribute our products and our brands are highly recognized amongst households and F&B retailers.

Backed with years of experience, our team of service personnel is well-qualified to provide comprehensive after-sales support. We provide fast installation, routine maintenance, repair and servicing to ensure that customers have peace of mind when they purchase our kitchen appliances.

Looking ahead, we plan to expand our product offerings without compromising our focus on quality, safety and affordability, so that we will be able to stay competitive and meet the ever-changing needs of the kitchen appliances industry.